How to Export Wix Products to Amazon Marketplace
Expanding your Wix store to Amazon Marketplace is a strategic move for any growing brand. This guide covers how to export Wix to Amazon using manual and automated workflows.
Why Expanding from Wix to Amazon is Critical for Growth
Wix has evolved into a robust ecommerce platform, offering intuitive design and solid store management features. However, relying solely on your own website limits your brand's reach to those who find you through search engines or social media. Amazon Marketplace offers access to millions of active buyers who start their product searches directly on the platform.
With AmazonReady, the same migration is a 1-click sync — your entire catalog, however many SKUs you have, transfers to Amazon automatically, without spreadsheets, without flat files, and without the listing errors that normally take hours to debug. Listings go live as Active in minutes.
When you export Wix to Amazon, you are not just listing products; you are diversifying your revenue streams. This multi-channel approach protects your business from fluctuations in web traffic and leverages Amazon's world-class fulfillment network. The challenge for many sellers lies in the technical process of moving product data from one ecosystem to another without losing SEO value or creating inventory discrepancies.
Understanding the Manual CSV Export Method
The most basic way to export products is through the internal Wix dashboard using CSV files. While this method is free, it requires a significant amount of manual data cleaning to match Amazon’s strict listing requirements.
Steps to Export Products from Wix
- Log in to your Wix Dashboard and navigate to the Store Products tab.
- Select the products you wish to move.
- Click on the Export button at the top right of the screen.
- Save the CSV file to your local drive.
Formatting for Amazon Seller Central
Once you have the CSV file, it is rarely ready for immediate upload to Amazon. Amazon uses specific category templates (Flat Files) that require unique identifiers such as UPC, EAN, or ISBN. You will need to open your Wix export in a spreadsheet program like Excel and map your Wix product titles, descriptions, and prices to the corresponding columns in the Amazon template. This manual mapping is often where errors occur, leading to rejected listings in Seller Central.
The Challenges of Manual Data Synchronization
Many sellers report that manual exports are sustainable only for stores with fewer than ten products. As your catalog grows, several issues emerge:
- Inventory Desync: If you sell an item on Amazon, your Wix stock levels do not update automatically. This leads to overselling and potential account health warnings on Amazon.
- Image Requirements: Wix allows various image ratios, while Amazon requires a pure white background for the main image. Manual exports do not account for these aesthetic differences.
- Category Mapping: Amazon’s taxonomy is complex. A 'Blue Shirt' in Wix must be mapped to a specific sub-category in Amazon's Browse Tree Guide, which can be difficult to manage via static spreadsheets.
Streamlining the Process with AmazonReady
For businesses looking to scale without the headache of manual data entry, automation is the preferred path. Tools like AmazonReady are designed specifically to bridge the gap between platforms like Wix and Amazon Seller Central.
Instead of dealing with messily formatted CSV files, AmazonReady allows you to sync your Wix store to Amazon in just a few clicks. The software handles the heavy lifting of product synchronization, ensuring that your titles, descriptions, and images are transmitted correctly. Most importantly, it maintains a live link between your stores. When an item sells on one platform, the inventory levels are updated across both, preventing the dreaded 'out of stock' shipping cancellation that can hurt your Amazon seller rating.
Preparing Your Wix Product Data for Export
Before you begin the export process—whether manual or automated—you should perform a quick audit of your Wix catalog. Quality data in Wix leads to better conversion rates on Amazon.
Check Your Identifiers
Amazon requires a Global Trade Item Number (GTIN) for most categories. Ensure that your Wix product 'SKU' field is populated and that you have a dedicated field for your UPC or EAN. If you are a brand owner, ensure your brand name matches exactly how it is registered in the Amazon Brand Registry.
Optimize Titles and Descriptions
Wix titles are often optimized for Google SEO, which benefits from short, punchy headlines. Amazon titles, however, allow for more keywords. While you can export the exact title from Wix, consider adding key attributes like material, size, or color to the title once it reaches Amazon to improve search visibility.
Managing Orders After the Export
Exporting your products is only the first step. Once your Wix products are live on Amazon, you must decide how to fulfill orders.
- Merchant Fulfilled (FBM): You continue to ship orders from your own warehouse or home. You will need a way to see Amazon orders inside your Wix dashboard or a central shipping hub.
- Fulfillment by Amazon (FBA): You ship your inventory to Amazon’s warehouses. If you use FBA, you must ensure that your Wix store is aware when Amazon’s stock runs low.
Using a dedicated sync tool like AmazonReady simplifies this logic by centralizing your order flow, allowing you to manage your multi-channel business from a single source of truth rather than constantly toggling between different browser tabs.
Conclusion
Learning how to export Wix to Amazon is a milestone in your ecommerce journey. While the manual CSV method serves as a baseline for beginners, the risks of inventory errors and the time cost of manual mapping usually outweigh the savings. By leveraging automation and properly auditing your product data before the move, you can turn your Wix store into a multi-channel powerhouse. Focus on high-quality listings and consistent stock levels to ensure your brand thrives on the world's largest marketplace.